There’s no question that SEO for dentists is important. After all, what good is a great website if no one can find it? But SEO is about more than just getting your website ranked high in search engine results pages (SERPs). Keep reading to learn about the top mistakes dentists make with SEO, how to avoid these common mistakes, and how to improve your dental practice’s SEO.
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Not Having a Mobile-Friendly Website
Having a website that is not mobile-friendly can be detrimental to your SEO efforts. Mobile devices are becoming increasingly popular, so it is important that your website can be easily viewed and used on these devices. If your website is not mobile-friendly, you could lose potential patients who are looking for a dentist online. Additionally, Google now uses mobile-friendliness as a ranking factor in its search results. This means that if your website is not mobile-friendly, you could be ranked lower on the SERPs.
Not Optimizing Images for SEO
Not optimizing images for SEO is one of the top mistakes dentists make with their SEO. By not optimizing images, dentists are missing out on a key opportunity to improve their website’s search engine ranking. To optimize images for SEO, dentists should follow these steps:
- Use keywords in the file name of the image.
- Include keywords in the alternate text of the image.
- Add keywords to the caption of the image.
- Encode the images using compression software like JPEGmini or TinyJPG.
By following these simple steps, dentists can improve their website’s search engine ranking and drive more traffic to their site.
Not Targeting Long-Tail Keywords
There are a lot of different aspects to SEO that can be confusing for business owners, and one of the most common mistakes is not targeting long-tail keywords. Long-tail keywords are specific and targeted phrases that people are more likely to use when they’re looking for a specific product or service. Because they’re more specific, they’re also easier to rank than general keywords. Dentists often make the mistake of targeting general keywords like “dentist” or “teeth whitening”, which are difficult to rank for and have a lot of competition. By targeting long-tail keywords instead, dentists can reach more people who are looking for their specific services, and they’re more likely to rank higher on search engine results pages.
Not Optimizing for Local Search
When it comes to optimizing for local search, many dentists make the common mistake of not including their location in their website’s title tag and meta description. This is a mistake because if you’re not including your location, you’re not making it easy for potential patients in your area to find you. Another common mistake dentists make when it comes to local search is not promoting their Google My Business listing. This includes making sure your business name, address, and phone number are all correct and up to date. You should also add photos, a description, and keywords that are relevant to your dental practice. Lastly, make sure to promote your website for local search by adding location-based keywords to your website’s content. This could include adding your city and state to your website’s title tags, meta descriptions, and H1 tags. You can also add location-based keywords to your website’s images’ file names and alt text.
Not Having a Link-Building Strategy
Lack of a link-building strategy is one of the most common SEO mistakes for dentists.
Dentists often think that because they have a great website, they will automatically rank high on SERPs. However, this is not the case. In order to rank well, your website must have links from high-quality websites. This is because search engines use links as a ranking factor. The more high-quality links you have, the higher your website will rank. One of the best ways to get high-quality links is to develop a link-building strategy. A link-building strategy involves creating content that other websites will want to share. You can also get links by guest posting on high-quality websites, participating in link exchanges, and using other link-building techniques. If you don’t have a link-building strategy, you are missing out on a great opportunity to improve your website’s ranking.
Altogether, SEO can be a valuable tool for dentists, but it is important to remember that it takes time to see results. You may not see a significant increase in traffic immediately, but if you stick with it, you will eventually see a boost in your website’s ranking.