When it comes to designing packaging for cannabis and CBD products, it’s essential to focus on creating a design that not only catches the customer’s attention but also provides clear and informative details about the product.
With 36 states now allowing some form of cannabis and CBD sales, it’s important to create packaging that stands out in a crowded market. In this article, we will explore some essential design tips for creating effective packaging for cannabis and CBD products.
Attract Your Target Customers
One of the most important things to consider when designing packaging for cannabis and CBD products is to attract your target customers. Creating high-quality packaging is a significant step in catching a customer’s attention and differentiating your product from competitors.
It’s essential to create a unified brand look with a variety of product designs to build brand identity and make your brand memorable. The font, color scheme, and overall shape of the packaging all play a role in creating your brand’s positioning in the market. To create an effective design, it’s crucial to create a high-quality product while building trust directly with the customer.
CBD Packaging Informs Customers
In addition to creating an attractive design, it’s important to balance the design with informative details. Clear legal information mandated by the state and brand information should be included. This could be the story of the brand or production process.
It’s important to strike a balance between providing enough information while still creating an appealing design. Medical marijuana products have a larger burden to include regulatory information on their packaging, but all products have label requirements. This information includes manufacturing and expiration dates, the business name and location, all ingredients, and the net content weight.
Cannabis Packaging Protects Your Product
Choosing the right packaging material is essential to meet legal requirements and position the brand in the marketplace. The packaging material should be sturdy enough to protect the product and meet legal requirements such as proper seals, child safety, tamper evidence, and opaque packaging for edibles and beverages. The design of the packaging should also fit in with the overall brand.
Marijuana Packaging Design Trends
Staying up to date with design trends is crucial when designing packaging for cannabis and CBD products. It’s essential to have a designer who pays attention to trends to make informed decisions. Here are some long-term trends that have taken hold in the industry.
Classic Leaf Imagery
The marijuana leaf itself can become a cliché design choice, but when done creatively, it can inspire a variety of moods in the customer. Classic, natural, retro, youthful, sleek, and modern are some examples of moods that can be conveyed. The cannabis leaf is so recognizable in the marketplace, making it worth considering a design that incorporates it in a unique and bold way.
Many customers are moving towards a more sustainable and environmentally positive direction. They want recyclable packaging, less materials, and products that harm the environment less. Keywords like organic, raw, and sustainable stand out to these customers. According to research, 3 out of 4 millennials and the majority of Gen Z are willing to pay more for sustainable packaging choices. It’s essential to choose a design that conveys sustainability through a muted color palette, less ink, or a design that feels more like “the farm.”
The health benefits of cannabis products opened up the market for these products. It’s important to emphasize the elements that reinforce the key health benefits while staying in line with legal requirements. Medical icons and callouts to specific health issues are some examples of design elements that can target this market.
A minimalist design is another trend that can set a brand apart in a crowded market. This design is simple, sleek, modern, and often uses a single color approach. It doesn’t use much to stand out, making it an effective design when placed next
Marketing Innovations for Cannabis and CBD Packaging
In addition to design trends, there are also marketing innovations to consider when creating your packaging design. These can help you stand out from competitors and create a stronger connection with your target customers.
- One of the biggest marketing innovations in packaging design is the ability to create custom cannabis packaging for your product. Especially for cannabis edibles, this is a big win in terms of truly differentiating yourself in a saturated market. This allows you to create a unique look that aligns with your brand and appeals to your target customers. Custom packaging can be created using a variety of materials, including cardboard, glass, and plastic, and can be designed to include your branding, messaging, and other key elements.
- Interactive packaging is another marketing innovation that can help you create a stronger connection with your customers. This type of packaging can include augmented reality (AR) or QR codes that allow customers to interact with your brand in a new way. For example, you could create an AR experience that shows customers how your product is made or a QR code that links to a video about the benefits of your product.
- As mentioned earlier, sustainable packaging is becoming increasingly important to customers. By using eco-friendly materials and designing your packaging with sustainability in mind, you can appeal to customers who are looking for more environmentally conscious products. This can also help differentiate your brand from competitors who are not yet focusing on sustainability. Flexible cannabis pouches are popular nowadays due to the convenience features and add-ons that can be customized to fit your state’s compliance requirements.
- Finally, personalized packaging is another marketing innovation to consider. This could involve creating packaging with the customer’s name or initials, or allowing customers to customize the packaging themselves. This can create a stronger connection with your brand and make your product feel more special and unique.
In conclusion, creating the right packaging design for your cannabis or CBD product is crucial to success in this growing industry. By keeping up with design trends, legal requirements, and marketing innovations, you can create a package that stands out on the shelf, appeals to your target customers, and helps build your brand.
Remember to focus on high-quality design, balance information with aesthetics, and choose packaging materials that meet legal requirements while fitting in with your brand. With the right design, you can help your product succeed in this exciting and rapidly expanding market.